“Everybody today wants what they want and they want it faster than ever, but frankly they’re not willing to pay for it,” Leipold said. While it is a dizzyingly impressive list for a company less than five years old, their interest was driven as much by global trends as by Nuro’s technology, admits Cosimo Leipold, head of partnerships at Nuro. Nuro is carrying out trials and pilot deliveries with a number of companies, including fast casual restaurant chain Chipotle, Kroger grocery stores, CVS pharmacies, bricks-and-mortar retail behemoth Walmart, and, most recently, global parcel courier FedEx. The company’s business model is to sign contracts with established brands that either have their own branded vehicles or use traditional delivery companies like UPS or the U.S. Nuro and Domnio’s launched the autonomous pizza delivery service in Houston in April this year. “As we start getting the bot into regular operation, we’ll see if it plays out the way we expect it to. “The R2 adds a bunch of efficiencies while not taking away from any existing capabilities,” Maloney said. And since the AV’s introduction in April, The Noid has yet to put in an appearance. Domino’s currently has just one R2 that operates from a single Domino’s store on the generally calm streets of Woodland Heights in Houston, Texas. The R2 deftly avoids potholes, falling trees and traffic jams caused by The Noid - a character created by Domino’s in the 1980s to symbolize the difficulties of delivering a pizza in 30 minutes or less. In its latest TV ad, an order of Domino’s pizza speeds to its destination inside a Nuro R2 delivery autonomous vehicle (AV). consumers forked out a record-breaking $14 billion to have pizza delivered to their doors in 2020, and nearly half of that total was spent with just one brand: Domino’s.
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